Training Background & Introduction
Yanda Enterprise Management Consulting Co., Ltd. is a professional institution focusing on enterprise operation and management training. As short video digital marketing has grown into an efficient mainstream online promotion channel in recent years, our company actively arranges core business and marketing team members to participate in the exclusive short video operation training hosted by Yanda Enterprise Management and instructed by Teacher Junjun.
During the centralized training session, professional lecturers systematically explain the whole set of short video operation logic, including content script planning, shooting skills, post-editing methods, platform traffic rules and customer lead conversion paths. Combined with the characteristics of the rubber auxiliary material industry, the team learns targeted new media promotion ideas suitable for industrial chemical products.
Clear Marketing Purpose
The core goal of this systematic learning is to build our independent short video content matrix. We plan to launch serialized short video content centering on our core products including rubber mixing release agents and tire vulcanization release agents:
Display on-site application effects of release agents in tire and rubber production workshops through real shooting;
Popularize product performance advantages, usage methods and cost-saving solutions in intuitive and easy-to-understand video forms;
Release enterprise factory introduction, ISO system audit, third-party testing and production line real footage, so as to enhance brand credibility online.
Long-term Service Guarantee for Global Customers
By laying a sound foundation for short video new media operation:We can present product information, enterprise strength and technical service cases more vividly and intuitively to potential buyers at home and abroad;Remote customers can quickly understand our product advantages and factory strength through video content, lower the preliminary communication cost of intention cooperation;The standardized short video operation mechanism enriches our brand publicity channels, helps us deliver more transparent and three-dimensional brand service display to global partners, and provides more diversified channels for pre-sales consultation and technical communication.
